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From Overlooked Product to Desired Brand
How clear communication and UX design reshaped brand perception and led to over 400% growth in revenue
Company
100PESO is a Brazilian e-commerce brand that specializes in natural supplements, with a strong focus on healthy weight loss. Its product line is rooted in wellness, and its best-seller is a weight loss capsule made with natural ingredients.
Industry
Health and Wellness
Role
UI/UX Designer
+400%
Monthly Revenue
+50%
Conversion Rate
+11%
Average Order Value
+367%
Monthly Sessions
Challenges
The weight loss supplement industry was facing a major credibility crisis. Even with high-quality, well-formulated products, 100PESO struggled to build trust in a market clouded by skepticism.
Media coverage often highlighted cases of consumers harmed by unregulated or misleading products, fueling public concern. Although 100PESO had no involvement in these cases, the brand still suffered the consequences of a damaged industry reputation.
To make things worse, 100PESO became a target for counterfeits. Unauthorized products bearing its name circulated without proper regulation or safety standards, putting consumers at risk and eroding brand trust.
Adding to the challenge, the brand’s visual communication needed an update. Overstated claims and an outdated, heavy identity were pushing away a more conscious audience seeking real health solutions.
Insights and Actions
Through direct feedback from our customer support team, we uncovered the main sources of hesitation among buyers. A common concern was the difficulty in identifying the authentic product, driven by the growing presence of counterfeits in the market.
Safety was another priority. Many customers wanted reassurance about the formulation and ingredient dosages, seeking clarity and confidence before starting the treatment. Frustration also arose among first-time buyers who purchased a single bottle and gave up too early, unaware that noticeable results typically appear after consistent use for at least 90 days paired with healthy habits.
These insights sparked a series of strategic improvements. The supplement format shifted from capsules to embossed tablets featuring the 100PESO mark. The plastic cap was replaced with a custom aluminum seal, both steps designed to fight counterfeiting. The product label was redesigned to be cleaner and more educational, highlighting key ingredients and their functional benefits.
UX played a pivotal role in this evolution. We reimagined the entire digital journey to make product information easier to trust, navigate, and act on. Ingredient details became more transparent, explanations more intuitive, and visual hierarchy more user-friendly. As a result, the experience became smoother, more credible, and conversion-ready.
We also launched a 90-day treatment program with a money-back guarantee to encourage full-cycle use. To reinforce this, we introduced consultations with the brand’s own nutritionists to help customers stay on track, improve daily routines, and get the most out of the product.
Results
In just a few months, 100PESO achieved measurable and meaningful growth.
Monthly revenue surged by over 400%. Conversion rates improved by 50%. Average order value went up by 11 %. And website sessions climbed an impressive 367%.
The transformation reflects the power of listening to your audience and redesigning the journey based on what people actually need. By delivering clear and relevant information across both the product and digital experience, the brand reduced friction and added value at every touchpoint. This shift built trust, enhanced the user experience, and drove consistent performance gains.
