🚧 Work in progress. Improvements are on the way!

About

Works

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Contact

English

About

Works

•

Contact

English

A bit about me

A closer look at the person behind the projects, from ideas to execution.

👋 Hi there

I’m Neto Bassani, an Italian-Brazilian UX/UI & Product Designer currently based in Campinas, São Paulo, Brazil.

My focus is on creating user-centric and innovative solutions for a diverse range of digital products.

Over the past 9+ years, I’ve worked with companies across various industries, helping them build new services and products from the ground up, as well as improve existing ones.

I have a background in marketing and, as a designer, I’ve led rebrands and UX redesigns, created mobile-first experiences, and launched 45+ products while managing timelines and cross-functional teams. I also led a team of three designers to ensure quality and strategic alignment.

I see myself as a product designer capable of guiding projects from research and design phase to prototyping, ensuring a smooth handoff to development.

Outside of work, I enjoy spending time with my cats, playing CS2 with friends and supporting Guarani FC, my hometown team currently stuck in Brazil’s third division. It’s not great, I know, but I still believe better days are coming.

Imagem do UI-UX Designer Neto Bassani na Europa

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Currently available

Instagram

@netobassani

linkedin.com/in/netobassani

Behance

be.net/netobassani

netobassani@gmail.com.br

Bucket List

Live in Europe

Become fluent in Italian

Attend Tomorrowland Belgium

See the Steelers live

Learn bass guitar

Travel to Amsterdam

Pursue Product Design career

Design Skills

User experience (UX)

User interface (UI)

Prototyping

Wireframing

Design Systems

User Research

CRO

Information Architecture (IA)

Accessibility (WCAG)

Soft Skills

Cross-functional collaboration

Stakeholder communication

Problem-solving

Creativity

Attention to detail

Empathy

Critical thinking

Time management

Accountability

Technical Skills

Figma

Adobe Creative Suite

Google Workspace

Microsoft 365

Hotjar

Microsoft Clarity

Convert

Slack

ClickUp

Trello

Miro

ChatGPT

Experiences

UI/UX Designer | Vitabe Group

2022 - now

Led the establishment of the UI/UX department from the ground up, directly contributing to enhanced productivity within the design team and fostering smoother collaboration with development. Delivered user-centered digital solutions aligned with the company’s business objectives.

Key achievements:

Built the UX Design department from the ground up, establishing tools, workflows, and practices that improved collaboration and consistency;
Led the rebranding and redesign of the 100PESO e-commerce platform, resulting in a 400% revenue increase;
Contributed to the launch of more than 45 products, ensuring deadlines were met and cross-team integration was achieved;
Managed a team of 3 designers, maintaining delivery quality and supporting their professional growth.

Visual Designer | Vitabe Group

2021 - 2022

Responsible for the creation of institutional and promotional graphic assets, reinforcing the brand’s visual identity across print and digital media.

Main responsibilities:

Designed product packaging and point-of-sale (POS) materials;
Developed creative content for social media, paid media, and digital advertisements;
Supported the marketing team with high-impact visual materials aimed at driving conversions.

Visual Designer | Aloha

2019 - 2020

Served as the lead graphic designer overseeing the company’s visual communication across digital and print formats. My work supported strategic initiatives and reached an audience of over 50,000 brand consultants throughout Brazil.

Notable projects:

Designed product packaging, visual guides, and brand manuals;
Developed a comprehensive printed catalog covering the company’s entire product portfolio;
Created institutional and commercial materials under tight deadlines and high-pressure environments.

Freelancer

2018 - 2019

Worked independently as a visual designer for a range of clients, delivering creative solutions across both digital and print media. Focused on maintaining brand consistency while adapting designs to meet the unique goals of each project.

Key responsibilities:

Created digital and print assets including social media graphics, promotional banners, marketing materials, and presentation layouts;
Designed product labels and packaging aligned with client branding and regulatory requirements;
Supported promotional campaigns by developing visual content tailored to target audiences across different channels.

Design Internship | Netglobe

2016 - 2017

This was my first professional experience, where I supported the marketing team in producing internal and external communication materials. Contributed to campaigns, internal events, and corporate presentations.

Key highlights:

Took ownership of the visual design of the new company headquarters, from concept to final execution;
Worked closely with suppliers and developed various brand manuals and visual guides.